The goal of any search engine is to connect its users to the best possible content.
This means that good quality content is incredibly important for SEO as Google will only pick good quality content to not only rank highly but to index in their database.
They want to link to resources that help people…
- Find answers
- Solve problems
- Buy products
- Get accurate information
If it doesn’t help their users do that, it doesn’t make it into their index.
To ensure they’re always sharing the highest quality content, they constantly update their algorithms to help them cut out any bad content from their index.
Kind of like how a wolf picks off the weakest sheep in the flock.
So if you want to stand a chance at ranking in a search engine you need to be creating a website content template that is:
- Accurate and up-to-date
- Well organised and easy to read
- Long enough to cover the topic thoroughly
- Newsworthy or adding new insight to an old topic
- Utilising all three forms of content: visual, audio and written
- Referencing other sources and industry leaders
- Free from spammy links or too many affiliate links
Let me show you an example of a good piece of content and a bad piece of content.
Let’s say you were looking for a review of Rosetta Stone’s language learning software.
This first piece is a bad piece of content for someone looking for that software.
